Overview

At Multiverse, we view web design as the online marketing of ideas, goods, and services.

Marketing is often considered to be based on the ‘Four P’s’: product, position, price and promotion. In terms of web design, it means:

• Product – developing the right website and presenting it in ways that meet users’ needs.
• Position – making the website available to users when they need it and where they expect to access it.
• Price – minimising the time and effort required to access the website.
• Promotion – informing potential users of the availability of the website and encouraging them to use it.

In addition, Multiverse can help to:

• Develop or redevelop website's to better meet user needs.
• Change the behaviours of clients using alternative service delivery mechanisms, such as call centre's or shop fronts, by providing them with information online. Clients will then be less likely to use the alternative mechanisms for basic information enquiries.
• Reduce organisational costs by reducing user traffic in other service delivery channels, such as shop fronts.
• Empower users by informing them of alternative service delivery channels. Users can then choose the most appropriate service delivery channel.